Funimation and its marketing
November 15, 2011 15 Comments
Funimation makes some pretty great dubs but sometimes they just need to work on their marketing. Not all of their marketing is poor, however. In fact, they produced some well designed trailers that do an excellent job in attracting an audience. The Summer Wars trailer and the Eden of the East trailer are edited very professionally, and the music composed for those trailers are an excellent listen as well. However, Funimation can screw up. They can easily mislead an audience with their advertising. What they show you in trailers might not be what you expect at all from a series.
Take this Sekirei dub promotion for the second season, as an example.
Now I have no problem with the dub or with any of its voice actors. The voice acting is completely fine, but how the trailer is put together is what bothers me. The first 21 seconds are edited just fine, showing just what the second season is about. The Sekirei are now labeled as terrorists and are being hunted down. And then there’s this:
The “Boobs are Back”? Is this how we’re labeling the Sekirei now? Why not just say “The Sekirei are back”? It’s almost as if they’re saying, “Hey, you like boobs? We got boobs. Boobies in Sekirei. Hehe. Boobies. Boobies are fun. So watch Sekirei!”. What is with this Sex in the City font and background.. and sparkles? This is just fucking degrading. Yeah Sekirei has fanservice, but it also has great action sequences too as well as a neat concept for a show. No one watches Sekirei for the breasts. Anyhow, what follows after this is 18 seconds of some of the fanservice moments of Sekirei all compiled together. It’s almost awkward in this sort of order. When it appeared in the show, it was there for only brief moments and then it moved on to some more plot. Again, this causes a misinterpretation of what this show is really about.
Alright, seriously now, Funimation. This shit’s getting old.
“Boobies for the win”? Who the fuck are you catering to anymore? 12 year olds? “Hyuck hyuck! Boobies!” Fuck you, I give up. It’s ok that Funimation acts a little silly every now and then, but this is just the wrong idea given about what Sekirei is. It really does sadden me, because I do find it a legitimately enjoyable series, despite the fanservice moments and sillyness involved.
Let’s take a look at the Chaos;Head Limited Edition DVDs they’re promoting:
Alright, right off the bat, two seconds in, there’s already a problem.
“From the Studio that brought you Death Note”. Ok, I’ve fully seen Chaos;Head and Death Note, and I can safely say that they are nothing alike. Yes, they both have murder and yes, they are both psychological shows. But guess what? Madhouse also did Paranoia Agent… which has murder… and is psychological. So do they bring up that!? No. Again, not very alike. You see… it’s a trap. They’ll convince you to watch this show, granted if you liked Death Note, but what they don’t tell you
is that this series is mega-shit or what this series is really about. It’s more or so like giving the audience a clip of the first few minutes of Inception and expecting them to be fully interested in the content. Sure, it looks interesting on the outside, but getting down to the core of it, it’s not revealing its true colors.
Honestly I prefer their Fairy Tail promo videos:
See, now this is great marketing. That narrator’s voice, the techno-ish beat? Remind you of something? Well, it certainly reminds me of those excellent, well-made Toonami trailers back in the day. Ya know, what it was still alive and kicking. This is what promos and marketing should be about. Including some of the greatest points of the show in one trailer without giving too much away. It grabs interest, tells the audience what in the hell the show is about, and accomplishes all the duties a good trailer should.
Those were golden days, man.